Uncovering The Most Effective Content Marketing Strategy For Higher-Ed

Presented by Mike Huber

Do You Have An “Owned” Audience?

As more of your competitors adopt content marketing, the race is on to show prospective students that you are the best source to answer their questions and help them make the right decision about furthering their education.

Potential students reward universities that provide them with honest and helpful content that answers their questions and solves their problems.

This webinar will focus on the importance of content coverage across all stages of the student journey – Awareness, Consideration, Decision and Advocacy.  In addition, we’ll cover the importance of building your ‘owned audience’ through the tactic of Hub & Spoke content marketing and where it fits in the student journey.

Outperform your competitors by accurately aligning content to your audience’s questions, problems and goals at each stage of the journey.

What you will learn:

  • Why it’s vital to create content that resonates in all stages of the student journey
  • How to strategize, ideate and create user-focused content across the student journey
  • Why you should focus on growing your ‘audience’ and how Hub & Spoke content marketing can help you do just that
  • Tips, tricks, techniques and resources to help you quickly implement Hub & Spoke content marketing focused on higher education

About the Author

Mike comes to Vertical Measures with over 20 years experience in marketing and advertising. Starting out in newspaper advertising, Mike has seen the transformation of print to digital. For the past 15 years, Mike has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for his clients.

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