The PPC Lead Lifecycle & How to Increase Revenue by 21%

You’re spending a large portion of your marketing budget on creating and managing your PPC ad campaigns with the goal of driving business. Do you really know if you’re meeting your sales goals? Watch this webinar to learn how to track your PPC leads to your offline sales.

Presented by Keegan Brown, Digital Advertising Analyst

Review this PPC webinar to learn about:

  • The lifecycle of a PPC lead
  • The challenges inherent in connecting leads to revenue
  • Why doing so is essential to boosting your ROI
  • How to set up the technology needed for measurement
  • Important metrics to track

Keegan will also share a real-world case study of a business who has successfully connected their PPC leads to revenue and how it has transformed their lead generation strategies…and their company’s bottom line.

PPC Lead Lifecycle

Recording and Slides

Keegan Brown

About the Presenter

Keegan Brown manages several PPC and remarketing campaigns for a variety of Vertical Measures clients. In his day-to-day he is managing results-driven campaigns, optimizing landing pages and building long term relationships with clients through great customer service and continuous improvement.

Unsure how to start tracking your PPC leads? Begin with a free PPC audit from our team.