The Organizational Keys to PPC Campaign Success

Presented by Senior Search Engine Marketing Analyst, Zach Etten

Are you unhappy with the performance of your PPC campaigns and struggling with low quality scores? Poor campaign and ad group organization is one of the biggest, most costly, and most common mistakes paid search marketers make. No matter how good your website and keyword selection is, poor campaign organization will cripple your quality score and campaigns from the start. Learn how and why to organize, or re-organize, your campaigns for a successful PPC account.

In this webinar, you’ll learn about:

  • 3 fatal organization mistakes
  • Campaign organization best practices
  • Why proper organization = Quality Score optimization
Organizational Keys to PPC Campaign Success

Recorded Webinar Video and Slides

Zach Etten

About the Presenter

Zach Etten is a certified Google AdWords Professional with over 4 years of experience managing successful PPC campaigns. His background in statistical analysis and interest in big data led him to become an expert in bid optimization tactics and strategies. Zach has successfully managed large and small campaigns for clients spanning many industries and business models.

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