Presented by Nancy Harhut (@nharhut)
Are you ready to write more persuasive and effective copy?
In marketing, as in Scrabble, some words are worth more than others. They’re the words with the power to convince and convert — the ones that drive marketers’ success in subject lines, emails and landing pages. And with mobile readership increasingly shrinking the physical space in those areas, a single word can make a sizable difference.