The 2020 Content Marketing Strategy

Presented by Robert Rose, Chief Strategist at Content Marketing Institute

Content marketing is changing right before our very eyes, and everyone is in a bit of a struggle. Digital continues to disrupt marketing more broadly, and what was successful last year has evolved. 2020 is closer than anyone thinks – and we have to evolve or we’re going to get left behind. So what are the trends for 2015 and beyond? What are the things we, as marketers should be looking out for? In this webinar.

the following topics are discussed:

  • Top five challenges that are keeping content marketers up at night.
  • Real approaches to these challenges so that you’re better prepared for this year – and the next 5.
  • Actual processes and tangible steps you can employ to make content marketing a successful function in your business.
2020 Content Marketing Strategy
Robert Rose

About the Presenter

Robert is in the business of helping marketers become stellar storytellers. As the Chief Strategy Officer for the Content Marketing Institute, and Senior Contributing Analyst for Digital Clarity Group, Robert helps develop content marketing and customer experience strategies for large companies such as Oracle, 3M, Abbot Laboratories, The Bill And Melinda Gates Foundation, Allstate Insurance, Staples and Petco – helping them tell their story more effectively. Robert was recently named #6 in the top fifty influencers in Content Marketing. He is a regular columnist for EContent Magazine, and a contributor to Chief Content Officer magazine, iMedia Connection and CMSWire. He co-hosts the podcast This Old Marketing with Joe Pulizzi and Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process. It’s been translated into multiple languages and spent two weeks as a top ten marketing book on since its debut in 2011.