Technical SEO in a Semantic Search World

Presented by Ethan Hays, Head of Digital Products for Gyro

Semantic search represents a fundamental change in the Search industry. In this presentation, we will discuss how we as SEOs, and as an industry, need to think about how our workflows evolve and develop to address the new reality of semantic search.

1. Information architecture

  • Depth of site architecture is one of the most important and overlooked aspects of site design
  • I provide steps so you can do your own analysis of your site’s IA

2. Code

  • Organizations need to start thinking about how they’re going to integrate schema.org into developer workflows now
  • I provide examples for how you can insert correct schema.org syntax onto your pages to give your developers examples to code to

2. Content

  • With semantic search, content has never been more critical to your site’s ability to produce good ROI over the long term
  • Panda is just the most visible (and frightening) manifestation of this new understanding of the “quality” of your content
  • Steps for how perform an audit for thin content at scale
Free Webinar: Technical SEO in a Semantic Search World

Presentation Slides & Recording

Ethan Hays

About the Presenter

Ethan Hays is Head of Digital Products for gyro, the 2014 Global B2B Agency of the Year.  Ethan has 15 years of experience in technology marketing, focusing on web strategy, search engine optimization, social media, and web analytics.  Prior to joining gyro, Ethan worked at Uptake Networks, recently acquired by Groupon, where he was Director of Revenue, and was Principal SEO Engineer at leading SEO firm Stone Temple Consulting working with “The Art of SEO” author Eric Enge.

In both in-house and agency roles, Ethan has worked with clients ranging from Fortune 500 companies such as Proctor & Gamble, SAP and United Healthcare, to Silicon Valley technology startups.

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