Should You Fire Your CMO?

Presented by John Triplett

Communication, defined goals and realistic expectations are key to the success of any CMO. Without establishing and agreeing on these core aspects of the CMO’s role, the likelihood that you’ll see a revolving door in this C-suite position are greatly exacerbated. By understanding what you’re looking for in your CMO, CEO’s are able to streamline the hiring process and vet the right candidates for the position.

In this webinar, we’ll explore some of the common missteps made by organizations when hiring a Chief Marketing Officer.

Specifically, you’ll discover how to:

  • Understand the changing role of the CMO (or lead marketing executive)
  • Explain the emerging skill set every marketing executive should possess
  • Recognize why ROI should drive the CMO’s actions and decisions
  • Grasp where the marketing executive should focus time and resources
  • Answer whether or not your CMO is allocating budget to the right channels
  • Determine if your marketing executive is setting the organization up for future success by focusing on an ‘owned’ audience
  • Know when the CEO is really the one to blame

About John Triplett

John has worked on the client-facing side of digital marketing for over 10 years. During that time, he’s witnessed a lot of changes – from the initial boom of social media and blogging to the foundation-shaking changes of Panda and Penguin Google Updates. With the constant evolution of the industry and requirement to adapt, he’s motivated to tackle new challenges each day.

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