Semantic SEO – How to Future Proof your Search Rankings

As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.” Review this webinar to learn more.

Presented by Andy Crestodina, Co-Founder of Orbit Media

What do future search trends mean for content creators? This webinar covers specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO. We’ll cover:

  • Research: Find clues into what topics are semantically linked to each other
  • Semantic Search: Target topics, not just phrases, through writing
  • Voice Search: Incorporate natural language into your content
  • User Interaction Signals: Make visitors happy in ways that make Google happy

You’re about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.

Semantic SEO

Recording and Slides


About the Presenter

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company. He is a top-rated speaker at national conferences and a writer for many of the biggest blogs.