Mastering Content Production: The Content Creation Methodology

This session offers participants a blueprint for success along with specific tips, tools, and guidance to help their content rise above the competition.

Presented by Joe Griffin

Having problems consistently creating content for your website?

Creating great content is hard to do – and doing it again and again is even harder. Why do companies fail at realizing their stated goal of creating content consistently?

Often it’s because they don’t have the right processes in place or an understanding of key requirements. This session breaks down the content creation process piece by piece, offering participants a blueprint for success along with specific tips, tools, and guidance to help their content rise above the competition.

You will learn:

  • How to exponentially increase ideation in your organization
  • How to dispatch content assignments to your in-house team and freelancers faster, better, and with more controlled outcomes
  • How to best communicate revisions to content creators and get approvals for your content more quickly and efficiently
  • How to best organize your content production, open up transparency and ensure your in-house teams and freelancers give you what you need, when you need it

About the Presenter

Joe Griffin is the CEO of ClearVoice, a content creation software with a talent network, that he co-founded in 2013. He has served in executive roles at Web.com and iCrossing, and has founded multiple companies. He has employed over 300 SEO, social media, and content marketing experts over his career and has amassed a wealth of knowledge across the industry.

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