Marketing Your Marketing: How to Drive Discovery of Your Content

The content your brand publishes has infinite competition for a finite amount of audience attention. How can you improve the visibility of your messaging among the audiences you need to reach? In this webinar we’ll discuss how to drive discovery of content, capture the long tail of audience attention, and build discoverability right into your content strategy. You’ll learn about:

  • How audience attention spans have changed and the opportunity that this creates for content publishers
  • Ways to borrow newsroom tactics to bring content to the surface
  • Tactics for fine-tuning content for effective distribution and social sharing
  • Channels for distributing content (free and paid)
Market your Marketing

Recorded Webinar Video and Slides

Sarah Skerik

Sarah Skerik

Vice President, Content Marketing – PRNewsWire/MultiVu

Sarah Skerik is vice president, social media, for PR Newswire. Her responsibilities include product development, managing PR Newswire’s social media programs and blogging for the Beyond PR blog, where she writes about digital PR, social media and SEO. In previous roles with the company, she has managed the core wire service, including SEO, content syndication, audience development, media relations, customer reporting and targeted distribution products. Sarah is a frequent and well received speaker on the subjects of social media, search engine optimization and PR measurement. A graduate of Miami University in Oxford OH, Sarah also earned an MBA from Notre Dame.

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