Presented by Michael Barber (@michaeljbarber)
Do You Have An Email Marketing Plan That Actually Works?
We can all agree that email marketing is one of – if not the most – effective digital marketing tactic. The problem is most marketers and organizations have abused the channel; leading to depressed open, click through, and post conversation metrics and a love/hate relationship with all emails.
To solve this problem, we need to understand the latest trends and statistics in the email marketing industry and react accordingly.