Make Email Great Again – With An Actual Plan On How to Do That

The problem with email is that most marketers and organizations have abused the channel. Michael Barber is here to help fix the problem.

Presented by Michael Barber (@michaeljbarber)

Do You Have An Email Marketing Plan That Actually Works?

We can all agree that email marketing is one of – if not the most – effective digital marketing tactic. The problem is most marketers and organizations have abused the channel; leading to depressed open, click through, and post conversation metrics and a love/hate relationship with all emails.

To solve this problem, we need to understand the latest trends and statistics in the email marketing industry and react accordingly.

By watching this email marketing webinar, you will learn:

  • How email marketing works in any industry
  • Why mobile email is more important than ever
  • How to utilize content marketing tools
  • Utilizing trust signals with your audience
  • How to write subject lines that work

About the Presenter

Michael’s work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry awards, but more importantly has driven successes including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, 50 million earned media impressions within the first month of a new product launch, and had his hands on somewhere around a quarter billion emails in his career.

Excited to focus more attention on your email marketing? Contact us and let’s get going!