About the Presenter
As Director of Account Development at Vertical Measures, Kaila works directly with clients to evaluate and analyze their overall Internet Marketing needs and develop strategies and recommendations for a successful campaign. Kaila also oversees the Account Management team at Vertical Measures and trains new Account Managers.
The Account Management team develops campaigns for clients gearing a variety of efforts toward the overall goal of increasing search engine rankings, brand recognition, traffic, and conversions. Our proven strategies utilize a mixture of search, social and content marketing to help clients achieve measurable results.
In addition to her client work Kaila is a regular author on Search Engine Watch writing about social media topics, and has been featured on Mashable and Click-Z, as well as many other online publications. Kaila has also presented at the American Marketing Association (Phoenix) and Local First Arizona.