Improve What You Have: How to Increase Rankings on Top Evergreen Content

Maybe you’ve been seeing moderate success in targeting certain keywords, but you feel like you’re stuck where you’re at in the search engines. Why not take a look at older, existing content that may be top quality but just isn’t receiving the social signals or awareness anymore? Join Art Enke as he outlines steps to be taken in order to truly take advantage of quality evergreen content, and move it up in SERPs for what you want to be found for.

In this webinar, you’ll learn about:

  • Quantitative & page-specific competitor analysis
  • Smarter canonicalization
  • Strategic internal linking
  • “Critical Mass” – the point at which your site can do nothing wrong

Webinar Recording & Slides

Director of SEO Services, Vertical Measures

About the Presenter

Art recently joined Vertical Measures as the Director of SEO Services and manages the Internet Marketing Strategist team. Art started developing and optimizing his own websites in 2004 and was able to consistently achieve high rankings for competitive keywords in multiple niche markets. Later, he worked on Intuit’s Web Advisor team and was instrumental in initiating and organizing their successful client SEO offering. He later worked in the domain industry as an internal SEO and a business developer for where he was responsible for implementing new scalable product offerings including SEOTutor. Most recently, Art was the SEO Manager for F+W Media where he organized and implementing successful SEO strategies that resulted in exponential organic traffic growth in 2012.

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