How to Measure (and Drive) Content Marketing ROI

Presented by Andy Crestodina, Co-Founder of Orbit Media

Yes, content marketing ROI can be measured. In fact, it’s crazy to not measure the return on investment for your efforts. Fortunately, it’s easier than you think.

There are two numbers that matter most. Two numbers that you should obsess over and every action you take as a marketer should be focused on these metrics. Why? Because all of ROI is rooted here.

After watching this Analytics webinar, you’ll know…

  • How content marketing ROI is measured
  • How to measure the value of various sources of traffic
  • How to measure the value of specific pieces of content
  • How to get more value from the same visitors

Recommended for professionals with 2-5 years of experience in lead generation and content marketing.

Content Marketing ROI

About the Presenter

Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.

As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing. Over the past 15 years, Andy has provided web strategy and advice to more than a thousand businesses.

Andy has written hundreds of articles on content marketing topics for dozens of blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics. He is also the author of “Content Chemistry: The Illustrated Handbook for Content Marketing.”