Presented by Andy Crestodina, Co-Founder of Orbit Media
Yes, content marketing ROI can be measured. In fact, it’s crazy to not measure the return on investment for your efforts. Fortunately, it’s easier than you think.
There are two numbers that matter most. Two numbers that you should obsess over and every action you take as a marketer should be focused on these metrics. Why? Because all of ROI is rooted here.