Content is Data with Chris Baggott of Compendium

Marketing is facing a crisis. In the past decade we have evolved our data systems to know our consumers & prospects from every angle & touch point.  We have never had more efficient and effective distribution channels (Search, Email, Social & Mobile).  Now we are faced with the last great challenge.  We don’t have the content.   Content is the weak link in our goal to deliver the right message to the right person at the right time through the right channel. In this webinar you will learn how:

  • Advanced marketers are leveraging personae
  • To empower employees and our audience to create large volumes of relevant sharable content
  • Leverage & repurpose content across all channels
  • Measure content as an individual element
Chris Baggott

About the Chris Baggott

Speaker / Entrepreneur / Online Marketer / Futurist
Chairman, Compendium

Chris BaggottOver the course of his career, Chris Baggott has redefined what it means to be a marketer. After co-founding ExactTarget, one of the world’s most successful, publicly-traded email service providers, he saw an opportunity to branch out into content marketing. In 2007, Chris launched Compendium, the leading content marketing platform helping organizations capture and create original content in a branded hub for distribution to any marketing channel.

As a marketing futurist, Chris is frequently quoted in national business and marketing trade magazines, and speaks regularly on the topic of digital marketing at hundreds of venues. He is recognized as one of the most influential marketers by Invesp Consulting and BtoB Magazine. His blog was voted “Best Online Marketing Blog” by MarketingSherpa readers and “Best of the Web” by Forbes.

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