Building your Content Marketing Machine

Presented by John Doherty, Founder of Credo

This webinar focuses specifically on how to build a content marketing machine leveraging internal resources, tools, and will show a lot of examples of content that did well and content that did poorly.

Drawing on his experience doing content marketing as a consultant and then leading a marketing team at HotPads and Trulia Rentals, John Doherty will present a case study and talk about the different kinds of content he has seen done well and poorly, as well as what is required as a team to get great content done right.

In this webinar, you will learn:

  • What it takes to get content marketing done internally at a company
  • How different types of content have performed and why
  • How John thought about building his team at HotPads and why that matters
  • A grid through which to think about building out a content marketing machine for your company or your clients.
Building Your Content Marketing Machine

Review the Slides & Recording

John Doherty

About the Presenter

John is the founder of Credo, a marketplace connecting great businesses with the best digital and growth marketing consultants and agencies in the world. From 2013-2015 John ran marketing at and growth marketing at Trulia Rentals, both part of the Zillow Group family of brands, where he built a team and led great growth across all the organic channels. He also spent 2.5 years at Distilled in New York City, consulting with businesses from startups to Fortune 500 brands. In his free time, he lives in San Francisco with his wife and their very large black lack Butterbean where they can be found cycling, skiing, rock climbing, camping, and enjoying all that Northern California and San Francisco have to offer.