Are You Profiting From Content? How to Create Content That Generates ROI

Presented by Ashley Ward

What are you really getting from all your content marketing efforts?

Content marketing isn’t as simple as writing a piece of content, publishing it, and hoping someone will read it. In order for your content marketing strategy to be successful, there needs to be a measurable return on the investment.

But, how can we measure content? How can we even create content that’s good enough to produce measurable results?

In this webinar, you’ll not only learn how that’s possible, but we’ll also explore the following:

  • Goals that can be achieved with content marketing
  • What kind of content can help you achieve these goals
  • How to create engaging content using storytelling techniques
  • What parts of content are measurable, and how to measure it’s ROI

About the Authors

Ashley Ward is a Corporate Speaker for SEMrush, an all-in-one digital marketing tool. Her passion is focused on helping businesses and marketing professionals gain long-term ROI through teaching content and social media marketing.

Learn how we can become your comprehensive marketing partner.