Presented by Keegan Brown, Digital Advertising Analyst
Sending traffic to your site via well-optimized PPC campaigns is easy. BUT are your campaigns cost effective? Review this webinar to learn how to ensure that your campaigns are generating a positive ROI every step of the way, from search to purchase and beyond.
In this webinar, you’ll learn how to:
- Identify if your cost per lead is too high and how to lower it
- Create a cost per lead goal
- Set up targeted keywords
- Keep your lead engaged with your brand after conversion