Today, creating content that engages with customers and draws in new business is the winning formula for companies across all industries. With all the recent changes in how search engines ascribe value to some websites more than others, it’s now more than ever the time to double down on your online marketing strategy by creating great content. Content that educates, informs, helps, and is most of all – useful to your potential customers.
The focus of this webinar is on the convergence of search, social, and content marketing – and how you can use an 8 Step Process to generate leads and grow your business. Arnie Kuenn, CEO of Vertical Measures and expert marketer, will lead this 45 minute webinar and walk attendees through the 8 steps to content marketing success:
- Strategy Development
- Content Creation
- Content Promotion
- Lead Nurture