5 Crucial Content Steps in the Buyer’s Journey that Matter

5 Crucial Steps - Content Marketing

Does your content help buyers along their journey from building awareness to repeat business? Join Paul Gustafson, president of TDA Group, Silicon Valley’s premier B2B content marketing firm, as he explains the importance of content for creating awareness, generating opt-ins and sales-ready leads, speeding conversions, and closing repeat business—and see why many organizations underachieve because content is not tailored to specific stages of the customer’s journey.