2018 SEO Trends: 5 Ways To Stay Ahead of the Curve

Now that we are a quarter of the way through 2018, let’s update on the to-do list from last year, recap on the recent changes, and reset on where your team’s focus should be for the rest of the year.

Presented by Jim Bader

Is your site optimized for the SEO trends that will take place in 2018?

Search engine optimization is always evolving and its critical that you have a game plan to stay ahead of your competition. However, that is easier said than done. It’s always a balancing act of navigating the to-do list versus your team’s bandwidth.

Now that we are a quarter of the way through 2018, let’s update on the to-do list from last year, recap on the recent changes, and reset on where your team’s focus should be for the rest of the year.

  • Google has been promising the “mobile-first” index. Is it here yet? How do I know if this affects my site?
  • Site security is important, but is it really critical that we move our site to HTTPs now?
  • We know that searchers want fast loading pages, but will it affect my rankings?
  • Google has expanded the meta description length. Does this mean that we should actually re-write all of them?
  • The last one is a surprise, you will not want to miss!

Recording and Slides

About the Presenter

Jim leads the SEO Services team at Vertical Measures’ SEO, which is responsible for organic search and link development strategy for our clients. He has over 18 years of experience with building and managing successful teams, both in agency and in-house for several well-known corporations in the healthcare and hospitality verticals. Jim’s expertise includes SEO, link development, local search, content, and digital strategy.

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