People want useful information and they want to find it fast. In order to take advantage of this with your website, you need to understand how content marketing optimization works and what falls flat. Despite what some might say, this is not a “build it and they will come” environment.
During this session you will learn what it takes to capture as much search engine real estate as possible including:
- The most common optimization mistakes we see
- How to create and optimize the content your prospects are looking for
- Best types of content to create for search engines
- How to protect yourself against changes in the future