These days, prospects are more informed before the point of purchase than in any other time in history. Your audience is going through a process of self-education for hours online before they even reach out to you! Potential customers reward businesses who provide them with honest and helpful content. Do you have content ready for the entire path?
This presentation will teach you:
- How to create a content strategy for the entire sales funnel
- How to help your prospects move from awareness to consideration to decision
- The best types of content to create for people AND search engines
- Some clear actions to take for producing the right content — even if you think your business is boring!