You totally buy in to the fact that content marketing IS the new marketing. But did you know that 93% of all buyers, online or in stores, use search engines prior to making a purchase? And 86% of those searches are non-branded queries? People want useful information and they want to find it fast. How are you going to get it to them? During this session you will learn what it takes to produce the right content to consistently grow your business:
- How to consistently create content your market will enjoy
- How to produce the right content — even if you think your business is boring!
- The best types of content to create for people AND search engines
- How to quickly optimize the content your prospects are looking for
- How to protect yourself against changes in the future