The Customer Journey: How an Owned Audience Can Transform Your Business


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When it comes to making purchase decisions, most turn to Google to research the products or services they intend to buy. According to Google, on average, your audience completes 68% of their buying decision before contacting any organization.  How do you produce the right content and promote it at the right time and place to lead customers through their journey toward making a purchase decision – and all the while, capturing your audience’s information to become what’s referred to as an “owned” audience?

Experience the book that’s quickly catching attention from marketers everywhere! Follow the story of Sophia, a mid-level business professional looking to advance her career by furthering her education. We’re telling one story – from start to finish – about a experiencing the customer journey first-hand. We dissect each stage and explain what tactics and channels can move prospects through the journey toward becoming loyal advocates of your brand.

Spoiler alert: Only one university is utilizing the customer journey correctly. Will you relate more with the university that’s succeeding, or the one that’s failing?

Grab your copy of The Customer Journey: How an Owned Audience Can Transform Your Business to see why Jay Baer (founder of Convince & Convert and Author of Talk Triggers) declares it a, “Hugely useful guide to consumer decision-making and how to win awareness and drive behavior at every stage. Practical and modern; highly recommended!”

Michael Brenner (Author, Speaker, Consultant and CMO) exclaims, “Not only does [The Customer Journey] solve the problem most marketers are facing when trying to demonstrate results from customer-focused marketing, but it does so using the compelling story of Sophia’s own customer journey. This is a must-read for digital marketers.”

“What are consumers doing? How are consumers doing it? Consumers are on a journey. Is your brand a grand part of the adventure or a traffic jam/unwanted detour? Here’s the answer. Read it. Do it. Be the consumer’s co-pilot,” says Mitch Joel, Six Pixels of Separation & CTRL ALT Delete.

This latest installment from the award-winning Vertical Measures team puts you in the shoes of the protagonist, allowing you to see an entire digital marketing strategy working together in the eyes of a consumer – regardless of industry.

Your customer will take this journey with or without you… Are you prepared?

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Meet the Creators

NOW AVAILABLE in Print on Amazon

Foreword written by Arnie Kuenn, Founder & CEO of Vertical Measures, author of Accelerate! and Content Marketing Works, renowned keynote speaker.


“Though the book is written by the team at Vertical Measures, you will quickly realize it is not about our agency or our services. It is a beautifully crafted story about Sophia pursuing her online MBA, with a marketing concentration, at Coronado University. It’s about the journey she takes to decide what her marketing career path looks like, the degree she wants to pursue, and which school she will attend to obtain that degree. In other words, her customer journey.

I am honored that the authors asked me to write the foreword. They could have asked anyone (honest), but they felt my experience in teaching tens of thousands of digital marketing students around the world, and my previous writing experience, would be valuable to you – the reader.”

Are you as pumped as we are for this book?! Start reading and let us know what you think.