Content Marketing Works: 8 Steps To Transform Your Business

There are only 8 steps to transform and grow a business, and the new book, Content Marketing Works, outlines just how to do it. Co-authored by content marketing expert, Arnie Kuenn, and content writer and strategist, Brad Kuenn, Content Marketing Works is a follow-up to 2011’s widely acclaimed internet marketing book Accelerate! You can download the full book for free here via the form on the right.

Publishing in early 2015, Content Marketing Works is a robust look at the process of creating, implementing and measuring a successful content marketing program. It covers the 8 Step Process of content marketing, created by the experts at Vertical Measures, and how it can be used at any organization large or small to grow traffic, leads, and business. The 8 Steps cover:

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About the Authors

Arnie Kuenn is the CEO of Vertical Measures, a content marketing agency with nearly 50 employees. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. He is a frequent speaker, workshop leader, and author of the award winning content marketing book Accelerate!

Brad Kuenn manages internal inbound marketing and acts as senior editor for the Vertical Measures website. Brad’s responsible for ensuring content reaches established goals, delivers optimum results, and aligns with Vertical Measures values. He works across departments, collaborating with our subject-matter experts to build a holistic digital marketing strategy that practices what we preach.

Available in Print & Kindle on Amazon

Foreword written by Joe Pulizzi, Founder of Content Marketing Institute, Author of Epic Content Marketing

Content Marketing Works is your opportunity to clean slate your marketing. This book gives you permission to think and do differently from everyone else. This book is your ticket to becoming the leading informational resource for your particular niche. This book will not only change the way you market, but it will change the way you conduct business.”

Advance Praise for Content Marketing Wor

“The new question isn’t should you do content marketing, it’s precisely HOW do you do content marketing effectively. This is the actionable playbook for which you’ve been waiting. Recommended!”

– Jay Baer, New York Times bestselling author of Youtility

“This book can (and for many, should) serve as a first step to upgrading your content marketing practices. Arnie and Brad deeply understand the relationship between content, marketing strategy, traffic opportunities, and sales, and what’s better, have made that information useful and accessible.”

– Rand Fishkin, founder, Moz

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