How To Use ‘Expected CTR’ to Improve Quality Scores
When organizing any PPC effort, it’s important to brush up on the basics. Even if you’re feeling comfortable about where your campaigns are, just taking some time to examine your performance can be extremely helpful, especially in regards to improving your quality score.
About Zach Etten
Zach is a seasoned leader with nearly 10 years of digital marketing experience. His analytical and goal focused approach has helped businesses achieve lofty growth initiatives through search, social, and content marketing. Outside of work, you can usually find Zach cheering on any of the Boston sports teams.
How Effective Client Management Can Directly Impact Your Digital Marketing ROI
Aug 14, 2018
The Weekly Measure: Rethinking Data, Landing Pages & More Google Drama
Aug 10, 2018
How to Find Your Highest-Converting Landing Pages [VIDEO]
Aug 09, 2018
Drama Over Google’s Meta Description Tag Length Continues
Aug 07, 2018