How to Use Demographics Targeting For Better Results on Google
Your company manufactures baby products and you’ve found that new mothers between the ages of 25 and 33 tend to make up your core audience. Now that you have this information, Google has made it easy for you to use it to your advantage. Targeting your AdWords campaigns by demographic is a great way to ensure that you are reaching the most relevant potential customers. In 2011, Google released a beta that made targeting by gender and age a reality, and it has proved extremely helpful for companies who already have a basic understanding of their customer base.
About Zach Etten
Zach is a seasoned leader with nearly 10 years of digital marketing experience. His analytical and goal focused approach has helped businesses achieve lofty growth initiatives through search, social, and content marketing. Outside of work, you can usually find Zach cheering on any of the Boston sports teams.
The Ultimate Guide to Content Marketing World 2018
Aug 15, 2018
How Effective Client Management Can Directly Impact Your Digital Marketing ROI
Aug 14, 2018
The Weekly Measure: Rethinking Data, Landing Pages & More Google Drama
Aug 10, 2018
How to Find Your Highest-Converting Landing Pages [VIDEO]
Aug 09, 2018