The terms "natural search optimization" and "search engine optimization" are similar, but being found by what is called natural search when people are using a search engine is preferable. Anyone who has a website wants to rank high on the search engine rankings, especially with the big guns such as Google and Yahoo.
There are a few ways to make your way to the top of the list, including purchasing paid link ads that will put you on the first page any time searchers look for certain keywords or phrases. In the long run this doesn’t get you the results you’d expect. Most people don’t feel that these paid links are as accurate as the natural search results that they will find in the main body of the search results page.
The results that are based on the search engine’s complex formula for finding, analyzing and ranking website relevance are called natural search results. These are what you are really looking for, and to get these you need excellent natural search optimization.
Natural Search Optimization Needs to Change with Industry Trends
In the early days of search engines it was relatively easy to make your way into the top rankings, or the first pages of a search result, and stay there for weeks, months or even a year. Those days are long gone and natural search optimization needs to be an ongoing process that constantly evolves in order to keep you at the top of search engine results once you get there.
Search engines use complex algorithms to search for sites that match the keywords or phrases that each searcher enters. The sites are sorted and ranked using these formulas to determine where each site should rank. Natural search optimization strives to develop content that will take the best advantage of the rules of these algorithms.
There is a catch. Every day over 90,000 new websites are added to the Internet and become a part of this mix. Every month, the Internet search industry refines and changes their strategies for searches and keyword recognition and ranking in order to constantly improve the relevance of their results for users. If your content isn’t evolving at the same pace, you will quickly drop lower in the rankings and continue to free-fall as your formerly great content becomes less relevant in the eyes of the search engines.
Fresh Content + New Formulas = Successful Optimization
Experts on natural search optimization agree that there are several things that can be done to keep your rankings in an enviable position for the long term. Among these strategies are:
• Vary your keywords and keyword phrases periodically when producing new content. Think not only in terms of the most popular search terms for your product or service, but also niche markets, geography and other possible defining features.
• Keep up with the latest in keyword search trends. Search engines look for keywords, but the formulas for relevance change every few months. Know how much is too much or too little (if the percentage is too high it will drop your rank as surely as being too low will). Keep ahead of the curve.
• Provide lots of content on lots of pages. Even if you only have ten product pages, thirty great pages of content will increase your rankings, especially if each page has properly used natural search optimization.
• Don’t repeat keywords or phrases too often from page to page. If you use one phrase on the homepage and another on your "about us" page, focus on different ones for other pages.
If all of this sounds a bit overwhelming, take heart. There are many Internet marketing specialists today who can work with you to develop a customized natural search optimization plan for your website. From determining a comprehensive list of keywords that will garner the best rankings to providing professionally written comment every month, an Internet marketing firm can move you to the top of the list.