22 Feb 2012

What Is the Future of Link Building? [VIDEO]

February 22, 2012Link Building

Q & A Wednesday

Arnie Kuenn answers: what is the future of link building?

Q & A Wednesday Icon

Q & A Wednesday is our weekly feature where the Vertical Measures teams answers your questions. If you’ve got a question about link building, content, social media, SEO or other Internet marketing topics, just post it on the Vertical Measures Facebook page, or tweet it to us with the hashtag #VMQA.


So today’s question is: “What is the future of link building?” It’s a question we’re being asked a lot here in the last six months based on personal search results, Google+ being rolled out, Google Plus Your World, social media, so on and so forth. And my answer is it’s still pretty darn important. I think it’s going to be important for years to come.

But what we are doing with our clients is recommending they look at two different approaches for link building. One is the kind of link building that’s been going on for years, and we probably call that manual link building, where you’re actively, proactively seeking out sites that would link back to you. We do that quite a bit for our clients, and I recommend everybody continue to do that. They absolutely count as votes for your site.

But the other thing I would start to work into your link building mix as we go forward is link attraction. Create some really, really good content, whether it’s a free guide or an infographic or maybe a top ten list and get out and promote that content through your social media channels, and that by itself is going to draw links to your site, either directly from other bloggers or from these social media sites that you’re interacting with.

So, as far as the future of link building goes, I think it’s safe. I think you need to continue to invest in that to help with your overall SEO rankings and to send traffic to your site.


  • Jack Martin Feb 22, 2012

    That’s a pretty solid answer, Arnie.

    For the future, it seems like we will just continue to move towards more social media integration into everything, so I like what you’re saying about attracting links.

    Great content promoted through social media. Creating extremely useful content, with minimal branding, allows your content to be shared more widely. These pieces of cornerstone content can attract great links to your site.

  • Rick Noel Feb 23, 2012

    Solid advice Arnie. I agree, It seems like the only ones saying that link building is no longer required are those Internet marketers who don’t want to perform link building. Let’s face it, regardless of how you build link, it all comes down to quality content then ensuring that content is easily discover-able which takes talent and time not to mention hard work.

    Right now, like many Internet marketers, I am immersed in G+ as I feel strongly that over time, it will reshape the search and social markets, and in some respects, already has. G+ allows your content to be returned in the personalized search results based on your G+ social graph ala the recent Google Search, Plus Your World update which aids in discovery and distribution.

    There is some data to suggest that Google +1 for a page is a strong algorithmic signal to Google Search, like facebook likes are a strong social signal for Bing. Add the +1 button to your website/blog if you have not already done so. The advantage that Google has it hat everything is in-house. They no longer need to rely on Twitter to power real time search. G+. Internet Marketers … time to pay attention!
    Thanks for sharing.

  • Arnie Kuenn Feb 23, 2012

    Thanks for the comments Rick & Jack. Not totally sold on G+ yet. I know it is Google and they will do what they can to get us to use it, but even they have to recognize it is not a very good predictor at what I would like to see in my search results.

  • pete2012 Feb 28, 2012

    Of cause the landscape of the whole Internet will change.
    The problem I see in link building ? Everybody is doing same thing following same
    blueprint. There is no end to “making sure” one has lots of links.
    Links, links, links.
    And because of that we forgetting – Content.
    Just look how many “Directories” are there. Use to be that “directories” were the place to go to get some kind of an answer. Now, nobody is using them, and nobody cares about them …. except wanting to be listed. So my question is , why do we need those ? …. just for Link Building ???