14 Jun 2018

Top 100+ Link Building Resources

Whether you’re new to the link building industry or have been growing your site’s backlink profile for years, this curated list of scalable link building resources has been hand-selected to support link building campaigns of various levels. The compiled toolkit of resources will provide further insight into industry leaders, tools, tactics, best practices and case studies.

*NOTE: We’ve listed the following resources in alphabetical order to avoid bias.

SEO Link Building Resources

Industry Blogs

  • Ahrefs – An SEO and marketing blog that includes tutorials, case studies and industry knowledge
  • BuzzStream – A resource for best practices in link building and website promotion
  • Backlinko – A selection of articles and guides on SEO and link building strategies
  • Backlinks.com.au – A source for link building case studies, tips, tactics and best practices
  • Google Webmaster Blog – A blog dedicated to current news on Google crawling, indexing and search
  • Kaiserthesage – A personal journal of Jason Acidre, focused on technical SEO, link building and content marketing
  • Moz – A link building blog that regularly publishes on the current trends in the industry
  • Point Blank SEO – A publication dedicated to link building strategy, tips and tactics
  • Search Engine Journal – A collection of current search news and guides for the SEO and marketing community
  • Search Engine Land – A resource for current news on Search, SEO & SEM
  • Search Engine People – A source for articles and news stories on the latest in digital marketing
  • Search Engine Roundtable – A resource for search engine news and SEO strategy with a focus on link building
  • Search Engine Watch – A digital marketing blog that provides news, guides and reviews about SEO, PPC, social media, and analytics
  • Seer Interactive – A collection of tools and techniques for SEO, paid search marketing, data analysis and digital marketing
  • SEMrush – A resource for innovative ideas in content strategy, content marketing, SEO, SEM, PPC, social media, and digital marketing
  • Vertical Measures – A digital marketing blog that covers current news and industry-leading tips in SEO, paid media, content marketing and link building
  • YouMoz – An SEO and online marketing user-generated search industry blog


Industry Experts

  • Aaron Wall – Founder of SEObook
  • Arnie Kuenn – Founder and CEO of Vertical Measures
  • Chris Cemper – Founder of Link Research Tools
  • Dan Petrovic – Managing director of DEJAN
  • Debra Mastaler – Features Editor and Columnist at Search Engine Land, OMCP Certified Link Building Trainer and the President at Alliance-Link.com
  • Don Rhoades – Digital marketing consultant and founder of Gonzo SEO
  • Eric Enge – Founder and CEO of Stone Temple Consulting
  • James Agate – Founder of Skyrocket SEO
  • Jason Acidre – Author of Kaiserthesage and co-founder of Avaris
  • Jim Boykin – Founder and CEO of Internet Marketing Ninjas
  • John Doherty – Founder of Credo and freelance digital marketing consultant
  • Julie Joyce – Owner of and Director of Operations for Link Fish Media, Inc. and co-founder of SEO Chicks
  • Justin Briggs – CEO of Briggsby
  • Paddy Moogan – Co-founder of Aira and the author of The Link Building Book
  • Rand Fishkin – Co-founder and former CEO of Moz and founder of Sparktoro
  • Ross Hudgens – Founder and CEO of Siege Media
  • Wil Reynolds – Founder and CEO of SEER Interactive

Link Building 101

If you’re considered a novice link builder and looking to get a kickstart on your first link building campaign – look no further. Below you’ll find a list of beginners’ resources that will provide you with the information you need to start building high-quality links:


Link Building Tools

There’s an overwhelming amount of link building tools on the Internet and finding the right ones to use for your link building efforts can be daunting. These tools help streamline link building efforts throughout each stage of the process and provide you with the assistance needed to build links and boost your search rankings:


Link Prospecting

Outreach Tools

Browser Extensions

Check out our blog post, The Best Tools for Link Building, to learn more about the tools that the Vertical Measures team uses on a daily basis.

Link Building Case Studies

Learning about the success of other companies’ link building campaigns can provide invaluable knowledge for you and your team. Not only can case studies provide a real-world example with processes, data and results, they also guide inspire future strategies. Below you’ll find case studies related to the link building industry:


If you’ve found this list helpful and are interested in diving deeper into SEO, check out our free eBook, The Future of SEO Trends in 2018 and Beyond.

Link Building Tactics

The foundation of any successful link building campaign is the tactics used to build links. While there are numerous link building techniques you can implement, the tactics used depends on the available time and resources and the industry of the client. We’ve narrowed down the list to provide resources that are focused on tactics that can be used for all types of websites and verticals:

Competitor Link Building

Unlinked Mention Link Building

Broken Link Building

Local Link Building


Content-Based Link Building

Videos and Podcasts

The SERPs are always switching gears and the SEO industry is ever-changing. Staying informed on the freshest SEO news, tools and trends can be challenging. Listen to these SEO podcasts and videos during your commute, at the gym, or while you complete your next backlink audit.

Industry Events

One of the best ways to stay up to date with the latest in the community and gain expert knowledge from other digital marketing professionals is attending conferences. If you’re new to the industry or a polished CEO, there are numerous conferences that cater to all levels of digital marketing experience. Below is a list of a few top conferences worth a visit:

If you’re wanting more options than what’s on this list, we’ve recently organized a list of more than 120 digital marketing conferences to attend in 2018, here.

SEO Communities

Have an SEO or link building question and not sure who to turn to? SEO forums and communities are common channels that provide professionals the opportunity to ask questions and offer advice and insights. These groups allow you to connect with peers in your field and gain knowledge from other experts:

Link Building Comedy

Building links to your website is difficult, and the practice can be discouraging. Here’s a laugh to take the edge off.


Need More Help Starting Your Link Building Strategy?

If you don’t have the resources or knowhow to start developing high-quality links, we can help! Our years of experience and emphasis on a natural and honest approach ensures lasting results.

Learn more about how we can help


  • freelancemom Mar 23, 2010

    Wow – thanks for taking the time to put this together! What a fabulous list of resources.

  • shellywolfe Mar 23, 2010

    Definitely a great post and comprehensive list! A must-have resource for our Buzzhound Learning Lab seo training course.

  • verticalmeasures Mar 23, 2010

    Thanks Shelly! Hope it helps in the learning lab, we also have some SEO tutorial videos you might want to take a look at: https://www.verticalmeasures.com/resources/seo-t

  • Yan Mar 23, 2010

    WOW! What a list, Kristi! Perhaps one of the most complete I've seen and it's an honor that you've included mine in your list too.

    Thanks for the prop.

  • donnydavinchi Mar 23, 2010

    Great list! Surprised not to see this link building chart… http://www.prospectmx.com/professional-seo-link

  • verticalmeasures Mar 23, 2010

    Thanks Donny! Great chart, thanks for adding this great resource!

  • Kristi H Mar 23, 2010

    Thanks! One of the reasons I wanted to compile this is that, while some are timeless, a lot of the resources out there haven't been recently updated. So I chose blogs, podcasts, and forums that have been updated at least in the last year. And you're welcome!

  • Kristi H Mar 23, 2010

    Actually, I was looking for link building infographics. I just added this to the main article – thanks for sharing!

  • donnydavinchi Mar 23, 2010

    Thank YOU… i insist.

  • Roy Huiskes Mar 23, 2010

    Thank you for including our podcast in there! It was a great conversation with Christoph! I'm glad you found it usefull.

  • Ann Smarty Mar 23, 2010

    WOW! I am in great neighborhood! Thanks for including Search Engine Journal, DailySEOTip and SEOsmarty!

  • Hotel SEO Mar 23, 2010

    You Killed it with this list! Great job!

  • pauls55 Mar 24, 2010

    Ver very nice Kristi.
    +Rep for this one …
    A must have list especially for those who are new to link building techniques. Great list of resources.


  • Hesham @ FamousBloggers Mar 24, 2010

    This is amazing post, very useful… it will last in my bookmarks for ever I guess!

  • Kissie Mar 24, 2010

    One-stop-shop. There can't possibly be more info around…… TMI, if so.

    Great bookmark and Bible!


  • Kristi H Mar 24, 2010

    Thanks Kissie! I typically lean toward too much than not enough so I can have a little something for everyone!

  • Kristi H Mar 24, 2010

    That's good to hear! I hope you find it useful enough to reference often!

  • Kristi H Mar 24, 2010

    You're welcome… you always provide great information!

  • Kristi H Mar 24, 2010

    Definitely some great information to listen to for link building and SEO!

  • Kristi H Mar 24, 2010

    I think since the “rules” are changing all the time, it makes sense to listen to the latest news when it comes to link building and SEO so you are doing the right thing, although some of the older posts included have very applicable advice.

  • Kristi H Mar 24, 2010

    I would suggest going through it a little at a time, and bookmarking the things you want to go back too, that way you don't feel too overloaded. It helps so you can really learn each new strategy as you go.

  • Kevin M. Mar 24, 2010

    What an incredible list! Thanks for sharing all these helpful tools and links!

  • Annette Mar 24, 2010

    Definitely a thorough list. This is a “must bookmark” for anyone who does link building. I love that you included newer resources like podcasting. Something to listen to while I work today. Thanks Kristi!

  • Case Ernsting Mar 24, 2010

    This is an amazing list. It's going to take me awhile to get through all the resources you posted, but I'll definitely do it. I feel like the walls just opened to a new world haha

  • briangilley Mar 24, 2010

    Thanks for adding SocialSEO.com to the list. We definitely need to be writing more. :-

  • clearseo Mar 24, 2010

    All lists were not created equal! wow, what an exceptional list you've created.

  • Internet Strategist Mar 24, 2010

    Thanks for including a link to my post about how to research, select, and track your optimum anchor text phrases and links as anchor text in the Good to Know section. Where many of these resources will be best for advanced link builders that post is excellent for getting clear on the concept and how-to even for those with no prior knowledge.

    I've reviewed and shared this post across Social Networks and will be adding links to it and sending it directly to several people I know will want to see it. Thanks as always for your comprehensive research and compiling these links so they're easily referenced.

  • Gregory Cox Mar 25, 2010

    Thanks for the reference! Must check out some of these resources!

  • Gregory Cox Mar 25, 2010

    Thanks for the props! Appreciate it. That was a LONG link building article for me. And, I am amongst hard-core experts! Even better.

    I am going to scan this list for more information, perhaps write a follow up article. Link building is definitely one of the toughest tactics to conquer…. – Gregory

  • KS Chen Mar 26, 2010

    Hi Kristi! Happy to see you here. I think you have spent a lot of time on building up these great resources on link building. The resources contain the information that needed by the newbies and also the expert. I'm really looking forward to learn from you now on. Thanks a lot!

  • hannah trinity, web designer Mar 26, 2010

    Great reference. I have to start visiting each bookmark your site. thanks for the compilation.

  • veedid Mar 27, 2010

    What an amazing list! Thanks for the information.

  • mmangen Mar 27, 2010

    Kristi – awesome list. As you suggested to someone else I'm going to have to play with these a few at a time. I already checked out the Bad Neighborhood and Link Diagnosis tools. Was surprised to see some of the backlinks to my site that I don't recall seeing on my dashboard.

  • RalphJP Mar 28, 2010

    Great list. I will definitely check out some of these sites

  • kenansbro Mar 29, 2010

    Wow what an incredible list! I went bookmarking crazy. I added just about everyone to my Google reader, Twitter and face book if they had it I added them. I will check out the tools next. Keep up the good work. I will send some link juice your way and a few tweets as well. Check out my blog if you would like to add it that would be great. Regards, Ken @ http://www.kenansbro.com

  • collin248 May 03, 2010

    Its going to take me a bit to put this all to use but I'm excited to get to it. I can't wait to see the results!

  • Nishadha Silva May 31, 2010

    Wow , what a great list of resources , I'm relatively new to link building and SEO and this will definitely help out a lot.

  • Clipping Path Service Provider Aug 27, 2010

    Awesome resources. All valuable info at one place. Thanks for sharing this wonderful post.

  • Travis Sep 09, 2010

    Great list, I think this will be usefull

  • Blank Media Oct 26, 2010

    Great resource, thanks for the links

  • BDR London Mar 03, 2011

    Probably the most comprehensive list of linkbuilding resources I have ever come across. Two thumbs up, thanks for sharing.

  • Stuart Mar 08, 2011

    This is the best list I have found for a long time… lets build some links! 😀

  • Yves Eljas Apr 07, 2011

    Thanks so much for this impressive list of resource for link creation!

  • Ryan Wiley Nov 04, 2011

    If my head explodes, it’s totally your fault! Why is that every time I set out to simplify my link building efforts, I spend hours further confusing myself!

    Anyway, great list, but I must run from here before start clicking on all these links!

  • Jiri Novotny Feb 24, 2012

    Just don’t forget that often the best links can come naturally – thanks to great content!