28 Oct 2008

Link Building Short Cuts

Don’t Take Them! 

In business as in life, you’re only as good as your reputation. That’s why it’s vitally important when you’re building links to your website that you don’t take any shortcuts that could damage your business’s reputation or affect your rankings with the search engines. What’s just as important as getting links for your site is that those links appear relevant to anyone visiting the site.

Creating organic links are important for many reasons. One of which is so spiders or bots sent out by the big search engines like Google and Yahoo will crawl your website and index your site for key terms/phrases. These bots use links to travel from one website to another.  It is also important to have links back to your website from sites that are constantly updated with new content. Sites such as Performancing.com have content from professional bloggers updated daily and the site itself has many links pointing to it. Linking on this website or others similar to it, back to your own website can potentially increase your rankings and crawling frequency.

The process of link building is so important, consequently there can be an enormous temptation to take some short cuts to try and leapfrog up the search engine rankings. It’s possible to do this, but it can backfire on you. The link building process is not just about quantity any more, it’s about links from as many high-quality, relevant sites as you can. Linking from sites with high page rank, or with relevant content are seen as good links and certainly given more importance than spammed links. Not long ago you could artificially build spammed links to your site for the purpose of SEO – but that rarely works today.

For instance, you are able to build links quickly, with spamming programs. Or, for a price, some companies will build hundreds or thousands of links back to your site. Instead of moving up in the Google and Yahoo rankings, your site could get penalized, or even de-indexed altogether.  The major search engines have become very good at spotting spammed or worthless website links.

When it comes to building links, steady & honest wins the race. The main things to remember in link building are to be ethical, create a good reason (content) for others to link to you, and try to build links for traffic. If you are looking for a quick way to build links don’t get wrapped up in the hype that some spamming companies promote. Remember, if it seems to good to be true it is!

Know any short cuts that actually work?


  • Purple Widget Oct 31, 2008

    In theory everything you say is accurate and great advice. The problem is that in competitive fields so many people aren’t following these “rules” and they’re being rewarded for it. For all Google’s grand stances against bad links and paid links, etc… there are still many industries in which mass link building using non-guideline methods and shortcuts are ranking well. I’m not saying if it’s right or wrong just that sometimes nice guys finish off of page 1….

  • Vertical Measures Oct 31, 2008

    @Purple Widget – I think the whole SEO world would agree with you. Just part of the game. Eventually most spammers get caught though.

  • DSL Fragen Nov 04, 2008

    Thanks for the post. As you said building online reputation is very much important to maintain the clientele and for positive branding. This is acheived only through quality, ethical and relevant link building methods.

  • steve fox Oct 09, 2009

    Google bans sites without thinking so I wouldn’t try any shortcuts. You will get caught. Avoid link farms, blackhat stuff, not worth risking a one year ban.

  • dhirajch Mar 29, 2010

    Well said: – When it comes to building links, steady & honest wins the race…