11 Mar 2014

How Links Pass Authority [INFOGRAPHIC]


Links are still the #1 factor in ranking sites in search engines today. Want higher rankings? Earn authoritative links as part of your well rounded SEO campaign. But how exactly are links helping your site and providing you with this ‘authority’ so sought after? 

Understanding how authority passes on the web is a concept many have tried to illustrate. The fact of the matter is: we don’t know! No one knows exactly how authority links pass on authority but we have some sneaking suspicions. With the help of our talented graphic designer, Erin Pritchard, we’ve developed the below infographic to help you visualize how we think authority passes through links. Several factors contribute to full authority passing such as rel=nofollow tags or links pointing to broken pages. Learn more in the illustration below!

How Links Pass Authority Animated Infographic

Embed This Infographic On Your Site:

<a href="https://cdn.verticalmeasures.com/wp-content/uploads/2014/03/How-Link-Pass-Authority-Infographic-animation-final-01/"><img title="How Links Pass Authority Animated Infographic" src="https://cdn.verticalmeasures.com/wp-content/uploads/2014/03/How-Link-Pass-Authority-Infographic-animation-final-01.gif" alt="How Links Pass Authority Animated Infographic" width="670" height="1483" /></a><br /><a href="https://www.verticalmeasures.com/link-building/how-links-pass-authority-infographic/">Infographic</a> by <a href="https://www.verticalmeasures.com">Vertical Measures</a>


  • Damir Vuckovic Mar 11, 2014

    Really nice visual presentation here. I see 2 great benefits from post above:
    1. For your clients – You can include this infographic in your initial offer and save time later in explanations and talks (because almost every client wants to know all about your work – that’s reality).
    2. For newbies in your team – They’ll easily figure all important things about how the link juice system works. It is so easy to learn something when it comes in this form (visual).

    Just one little question for the end, what about image links? They are part of content links or?

  • Kaila Strong Mar 24, 2014

    Glad you liked the piece Damir. It’s a bit simple in nature and most certainly doesn’t cover all the details. Like you state, what about image links. Indeed these are another type of link that could be sending positive link signals to your site. While they may act similar to contextually based links, they are slightly different. Thanks for your feedback!