20 Oct 2008

Do You Hate Link Building?

For many organizations, including SEO & web development agencies, link building can feel like a tedious process, in which several agonizing steps are required before seeing tangible results.

Link building may not be the most creative part of the website promotion process, but it is an extremely crucial and often overlooked step. If link building is taking up too much of your time or getting you down, the following suggestions can help you overcome some of the most frequent link building beefs.

People that are excited to begin promoting their website are usually eager to start building links right away. In their haste, they often charge ahead full-throttle, getting caught up in bad practices such as link farming and other forms of spamdexing.

The best way to avoid starting off on the wrong foot is to have a master plan in place before you begin building your links. Part of this plan should include how you think of link building itself: instead of viewing it as a process that simply needs to “get done” so you can have it over with, try to think of it as an ongoing relationship within your industry’s larger community, which will pay off in dividends if done right the first time.

Sending link exchange requests is a common and dreaded part of link building. If you’re sending out a bulk email that doesn’t seem particularly compelling even to you, then no wonder no one is responding. If you feel your requests are too generic (“Dear Webmaster”) or lack sincerity (“I like your website”) then it’s time to change them for the better.  Otherwise… well you know the definition of insanity.

Another reason people hate link building is that they lack confidence in their website content. If you feel like your website is only worthy of one-time-only guests, then you’re likely to consider link building a waste of time. But if you feel confident that your website is worthy of engaging visitors, then you’ll also have the confidence in knowing that your link building efforts are not in vain. They say, “if you build it, they will come.” But it also follows that if you build it better than your competitors, they will come back. 

Now we know why you should love and appreciate the websites that link to you, strive to add even more.

Still hate link building?  Go ahead, get it off your chest. Tell us why!  

[tags] link building, link exchange, seo companies, link request [/tags]


  • Joel Drapperq Oct 20, 2008

    I love link building! I don’t send out requests or anything like that, but just subscribe to about 50 great blogs that I love to read, and then comment. Not all of them are dofollow, but some are, and nofollow will increase traffic anyway.

    I also post regularly to forums which I love doing too.

  • Linkbuildr Oct 20, 2008

    I totally feel you there lol! I almost have stopped taking clients on because I can’t stand link building for someone else when I could be doing it for me me me!

  • Justin Smith | Searching Solutions Oct 20, 2008

    The times when I hate link building the most is when the sites don’t have any good content. Then it becomes such a chore because the link building becomes very unnatural at that point, why would anyone want to link to a crappy site? It’s artificial…

    But when a site has good articles, etc, it can really be fun.

  • Celebrity Oct 20, 2008

    Link building? It is a waste of time. Let others do the linking. For example, I am right now linking to the website of others.

  • ekkei Oct 21, 2008

    I do blog commenting and also bookmarking sites like del.icio.us

  • Ovidiu - LayoutGarden.com Oct 24, 2008

    I hate it and I know I should spend more time doing this but I just hate it, it’s a boring process.

  • John | Essex Wedding Photographer Oct 26, 2008

    It’s time consuming but the thing I dislike most is the fact that older ‘more established’ sites don’t appear to need to link build in order to retain their precious google position.

  • Xenon Kits Oct 27, 2008

    I hate link building but i do social bookmarking sites.

  • NueMD Oct 27, 2008

    As long as I do it 30 – 45 minutes every day and not more, it doesn’t seem like such a chore.

  • Clicksharp Internet Marketing Nov 09, 2008

    Re: link exchanges, does anyone out there still believe these are worthwhile? Knowing what we know about Pagerank and how it flows between and within sites… what’s the case for reciprocal link building nowadays?

  • Simon Dewey Jun 13, 2012

    I find it quite easy too, I just read the blogs I like and comment on what interests me