The Weekly Measure: Increasing Conversion Rate, Linkable Assets & SEO Basics
Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields.
Tell a good story, no one can resist it. Tell a good story, and you bring us all together. Consumers may be tired of ads, but human beings have loved storytelling for millennia.
You’re about to dive into the complete guide for website testimonials. Andy Crestodina answers the top questions: Where to use them, how testimonials are written, how to get testimonials and why testimonials are effective.
Do you include subheads in your content? How about CTA buttons? Columnist Drew Eastmead outlines five best practices to keep in mind when you’re adding content to your company’s website or blog.
You can optimize your PPC campaigns all you want but if your landing page isn’t effective in converting visitors, you are missing out on hundreds of new leads.
Learn how to launch a YouTube video ad using Google AdWords and how to optimize your campaign and make the most of your budget.
PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, this may require looking beyond simple CPA targeting.
Want to automate common customer interactions on Facebook? Discover five types of Facebook Messenger bots your business can use for better customer service.
There are hundreds of things that could cause your Google organic rankings to drop. Follow this handy guide to figure out what went wrong, and what you can do about it.
If your business needs to drive traffic on a small marketing budget then this guide is for you. Check out the proven steps to grow your business on a budget.
This year make SEO and link building a focus of your digital marketing. Learn how with eleven helpful strategies from former VMer, Kaila Strong.
Check out our list of over 120 Digital Marketing conferences
About Zack Jones
You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."