Weekly Measure: Should You Gate Content, Mobile Ad Fraud and 8 Snapchat Mistakes to Avoid
Each week, Vertical Measures presents the Weekly Measure, a collection of this week’s latest updates on all things content marketing, search, social, SEO and link building!
– Content Marketing Institute
Google says YouTube’s how-to searches are growing by 70% year over year. Prioritizing development of how-to content is a great opportunity for answering search intent.
– Vertical Measures
Answering the great debate: to gate or not to gate content? Get a view of both sides and analyze what’s right for your content marketing strategy and goals.
For inbound marketingsuccess close attention must be paid to optimizing your content for search engines. This articles provides detail on how to get started!
– Sprout Social
Setting realistic, SMART goals for your social media marketing can be difficult. This post breaks down how to properly set some common goals of social media efforts.
Search Engine Optimization
About Kayla Tarantino
Kayla Tarantino discovered her love for all things digital marketing while overseeing daily operations of a small e-commerce business throughout college and has been in the industry ever since. She joined the Vertical Measures team in January 2015 as an Internet Marketing Specialist and she is now supervisor of our Internet Marketing Services team. In her free-time you might catch her crafting, horseback riding, or seeking out new local shops and restaurants.