03 Aug 2018

The Weekly Measure: Video’s Buyer’s Journey, Manual PPC Bidding & Brand Champions

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Get Your Content Strategy Organized!

Content Marketing

psychology-insights

5 Psychological Insights to Improve Your Content Marketing

– Content Marketing Institute

 

Apply these five psychological principles to improve the content marketing experience for your audience (and your brand).

Optimize Your Video Strategy For Every Step Of The Buyer’s Journey

– Curata

 

Create a video content marketing strategy that works. This includes the types of video that will work best with marketing goals and how to track them.

video-buyers-journey

Search Engine Optimization

site-architecture

How to Create an SEO-Friendly Site Architecture

– Vertical Measures

 

Site architecture is the unsung hero of SEO. Find out why your site’s navigation and URL hierarchy can directly determine whether your site ranks in Google.

Rewriting the Beginner’s Guide to SEO, Chapter 3: Keyword Research

– Moz

 

Chapter 3 of Moz’s Beginner’s Guide to SEO rewrite project is here, and it’s all about keyword research.

keyword-research

Paid Media

ppc-bidding

Manual PPC Bidding Today: What You Need to Know

– Search Engine Journal

 

Here’s what you need to know about PPC bidding practices and how to create your own bidding rules within the Google or Bing Ads UI.

AOL: Does it add value to your Bing PPC account?

– PPC Hero

 

AOL’s partnership with Bing affects your ad performance in Bing, whether you know it or not.

aol-ppc

Social Media

social-media-apps

18 Essential Social Media Marketing Apps for Your Smartphone

– Search Engine Journal

 

These 18 social media marketing apps make it super easy to create and publish updates and watch over your brand from anywhere, anytime.

How to Turn Fans Into Brand Champions

– Social Media Examiner

 

Discover how to turn your most loyal and engaged fans and followers into brand champions to improve your visibility on social media.

fans-brand

Link Building

what-is-link-building

Do You Know What is Link Building is All About?

– Vertical Measures

 

Backlinks are a critical factor in Google’s ranking algorithm. Find out how a solid link building strategy can drastically improve your website’s performance.

The Best Ways to Improve Your Link Building

– Search Engine Watch

 

With the right strategy in place, link building can be the perfect way of building strong authority to increase longer term, sustainable organic visibility.

improve-link-building
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