02 Mar 2018

The Weekly Measure: Video Marketing, LinkedIn Makeover & Subject Line Hacks

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Content Marketing


You Need to Slow Your Content Marketing Down

– Content Marketing Institute


Discover the benefits of the slow content marketing movement and how to implement it at your brand.

Is it Time to Add Video Marketing to Your Content Marketing?

– kissmetrics


Do you need to add videos to your content marketing? We’ll help you decide by giving you 3 reasons why you may or may not want to invest.


Paid Media


How Amazon Dominates the Competitive Search Landscape

– Search Engine Land


This report from Adthena reveals the extent to which Amazon has been capturing text ad click share in major retail categories.

Landing Page Elements that Optimize the Post-Click Experience

– PPC Hero


Explore landing page elements that lead to an optimized post-click experience and start improving conversion rates!


Social Media


3 Ways Small Businesses Can Set Strategic Goals for Social Media

– Infusionsoft


Getting on social media is an important part of a marketing campaign. Learn how to set strategic goals for social media and what it means for you.

How To Give Your Business a Complete LinkedIn Makeover in 6 Easy Steps

– Hootsuite


Is your brand making the most out of LinkedIn? Find out how to optimize your Company Page and improve your presence, authority, and recruitment prospects on LinkedIn.


Search Engine Optimization


An Easy Way to See if Google Thinks Your Webpages are Keyword Relevant

– Search Engine Land


Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.

Using Google’s New Mobile Speed Scorecard & Impact Calculator to Improve Your AdWords Account

– WordStream


WordStream take an in-depth look at both free tools and discusses how they can be used to lower cost and improve performance in your AdWords account.


Link Building


7 Ways to Build Your Local Link Development Portfolio

– Vertical Measures


We’ve gathered the most successful techniques to build your link development portfolio. Discover 7 ways to help implement your local link development campaign.

15 Link Building Tactics to Supercharge Your SEO Efforts

– Search Engine Journal


Want to earn plenty of valuable links that most of your competitors are too lazy to go after? Here are 15 tactics you can use to supercharge your link building efforts.


Email Marketing


How to Psychologically Segment Audiences to Better Connect Via Email

– Smart Insights


Whether you’re sending an email with academic prose or a more informal one featuring slang, colloquialisms and emojis, you have to speak the language of the recipient.

18 Hacks for Improving Your Email Subject Lines

– Campaign Monitor


How do you make the most of subject lines and position your email to reach your goals? Here are 18 email subject line hacks you can put into action right away.


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