The Weekly Measure: Video Marketing, LinkedIn Makeover & Subject Line Hacks
Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.
Do you need to add videos to your content marketing? We’ll help you decide by giving you 3 reasons why you may or may not want to invest.
– Search Engine Land
This report from Adthena reveals the extent to which Amazon has been capturing text ad click share in major retail categories.
Getting on social media is an important part of a marketing campaign. Learn how to set strategic goals for social media and what it means for you.
Is your brand making the most out of LinkedIn? Find out how to optimize your Company Page and improve your presence, authority, and recruitment prospects on LinkedIn.
Search Engine Optimization
– Search Engine Land
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.
WordStream take an in-depth look at both free tools and discusses how they can be used to lower cost and improve performance in your AdWords account.
– Vertical Measures
We’ve gathered the most successful techniques to build your link development portfolio. Discover 7 ways to help implement your local link development campaign.
– Search Engine Journal
Want to earn plenty of valuable links that most of your competitors are too lazy to go after? Here are 15 tactics you can use to supercharge your link building efforts.
– Smart Insights
Whether you’re sending an email with academic prose or a more informal one featuring slang, colloquialisms and emojis, you have to speak the language of the recipient.
– Campaign Monitor
How do you make the most of subject lines and position your email to reach your goals? Here are 18 email subject line hacks you can put into action right away.
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About Zack Jones
You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."
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