10 Aug 2018

The Weekly Measure: Rethinking Data, Landing Pages & More Google Drama

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Content Marketing

rethink-data-privacy-content

Why You May Want to Rethink Data, Privacy, and Content

– Content Marketing Institute

 

It’s time for a fresh perspective on digital data collection and usage. Check out these three news items to help your thinking.

5 Tips to Write Content that Generates Inbound Leads

– Infusionsoft

 

Getting leads on the internet can be difficult. Check out these five content-writing tips that will help you increase inbound traffic to your website and convert leads to customers.

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Search Engine Optimization

google-meta-description-length

Drama Over Google’s Meta Description Tag Length Continues

– Vertical Measures

 

Google has changed the recommended tag character length for meta description…again. Find out why this is significant and learn how your current SEO strategy should change.

What Do Dolphins Eat? Lessons from How Kids Search

– Moz

 

Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general.

kids-search

Paid Media

in-app-ads

How to Block Poor Performing In-App Ad Placements

– Search Engine Journal

 

Here’s a Google Ads script you can use to automatically limit ads from showing on poorly performing mobile apps.

Selecting the Right Split for an Incrementality Test

– Kenshoo

 

When you’re designing a test to measure impact-to-business metrics, your split choice is crucial. Learn what works and what doesn’t in this post.

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Social Media

social-media-tools

50 of the Best Social Media Tools Selected by Top Marketers

– Content Marketing Institute

 

Which of these 50 social media tools picked as favorites by top marketers could help your program?

How Instagram’s Algorithm Works & Instavids That Show Best Practices

– Search Engine Journal

 

Want to create video content that gets tons of views and engagement on Instagram? Learn the six key ranking factors and how to nail Instavids.

instagram-best-practices

Measurement

best-landing-pages

How to Find Your Highest-Converting Landing Pages

– Vertical Measures

 

Find out how you can identify the pages that are most effective at converting users, so you can use that measurement to increase your business revenue.

Regression Analysis 101: How to Find Out How Fast Your Blog Is Growing

– Hubspot

 

Want to know if one variable is actually affecting another variable’s performance? Here’s a quick tutorial of regression analysis and how you can use one to analyze your blog traffic.

blog-growth

Email Marketing

email-marketing-campaigns

19 of the Best Email Marketing Campaign Examples We’ve Ever Seen

– HubSpot

 

Learn what makes these top-notch email marketing examples so effective, and grab an email planning template to get started with your own.

Christmas in July: Consistency is the Key to Email Success

– Oracle

 

To ensure you get into the holiday inbox, plan now and show ISPs that you are consistent and trustworthy.

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