The Weekly Measure: PPC Seasonality, White Hat Link Building & the Value of Measuring Search Rankings
Each week, the Weekly Measure focuses on the latest industry news in the areas of content marketing, paid search, social media, SEO and link building. In addition to the latest news highlights, we include a regularly updated schedule of conferences featuring industry experts, including those from Vertical Measures. Make sure to bookmark the Vertical Measures blog and keep current with the Weekly Measure in order to stay informed on the latest trends and updates in the internet marketing world.
Jodi Harris posted about interactive content on Content Marketing Institute. Harris looks at the value of interactivity and analyzes examples from each stage of the sales funnel.
Dana Kajtezovic shared a list of resources the Vertical Measures team utilizes in day-to-day operations with clients. The highlighted tools range from those used for project management to marketing automation and email marketing. At the end of her post, she provides a link to information on Vertical Measures’ Content Coaching program as well as a download for a free sample coaching plan.
Rachael Law wrote about PPC seasonality on PPC Hero. Law discusses how to identify seasonal trends, plan ads around them and prepare a proper budget.
Abby Woodcock posted an article about Structured Snippets on the Clix Marketing blog. She details four tips for analyzing their performance during testing.
Snapchat was the subject of Marissa Breton’s post on Hubspot. Breton breaks down Snapchat’s basic functionality, and cover how Hubspot utilizes the platform to demonstrate how other businesses can successfully implement it into their marketing strategies.
Donna Amos covered Facebook Canvas ads on Social Media Examiner. She lists six methods for creating quality ads that focus on what content to include and how to track their effectiveness.
Jim Bader made a post on the Vertical Measures blog about the importance of tracking search engine rankings. Focusing on Google, Bader offers up five ways that measuring rankings currently provides value to businesses. He also includes a link to Vertical Measures’ series of SEO 202 Tutorial Videos at the end of his post.
Juan González examined Nordstrom’s increase in market share in Google over Zappos on Search Engine Watch. He explains Zappos’ issue with its amount of indexed pages and how this allowed Nordstrom to pull ahead in competing for keywords.
Kim Speier published an article containing an interactive timeline on Mainstreethost. The timeline maps the history of Google Algorithm updates, starting with the first named update in 2003 up to present day in order to help businesses and marketers inform shape their SEO strategies.
Andrew Dennis wrote on Search Engine Land about looking past authority metrics for building quality links. Dennis elaborates on how relevance, human values and specific goals should play into the decision process for link placement. He also provides the opinions of industry experts on the subject.
On Hubspot, Lindsay Kolowich posted about white hat tactics for building backlinks. She reviews thirty-three ways to obtain free backlinks that will have a positive effect on rankings.
- Be sure to check out Arnie Kuenn’s speaker session on “How to Map Your Content to Your Sales Funnel”
- Arnie Kuenn’s will be presenting “Forget Keywords – What’s Next with Content Optimization” as well hosting a half day Content Marketing Intensified workshop
- Arnie Kuenn will be hosting a pre-conference workshop on “The Proven 8 Step Formula to Content Marketing” and also speaking on “How to Get 77% More Traffic from Your Existing Content” at the main conference
About Glen Fisher
Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.