20 Jul 2018

The Weekly Measure: Nascar Storytelling, PPC Showdown & Mobile-First

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Are-You-Profiting-From-Content-Preview

Don’t miss out on our upcoming
Content ROI Webinar
with Ashley Ward

Content Marketing

nascar-storytelling

How NASCAR Drives Better Storytelling With a Unified Team

– Content Marketing Institute

 

Learn how Evan Parker led NASCAR’s new content team on a daunting mission and became a Content Marketer of Year finalist.

Emerging Technologies Present Huge Opportunity for Content Marketing

– Search Engine Watch

 

Are marketers stuck in their ways? Why a lack of uptake in emerging trends is good news for the brave.

emerging-technologies

Search Engine Optimization

mobile-first

Should You Worry About Your SEO and Google’s Mobile-First Index?

– Content Marketing Institute

 

Get answers on how Google’s mobile-first index could affect your site and SEO.

Reputation Management SEO: How to Own Your Branded Keywords in Google

– Moz

 

In this Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively.

branded-keywords

Paid Media

adwords-features

5 Google AdWords Features You Should Be Using In 2018

– Vertical Measures

 

Filled with cool new features in the AdWords platform, check out our list of five Google AdWords features you should be using in 2018.

Amazon Pay-Per-Click Challenges Google Ads

– Search Engine Journal

 

Analysis of billions of dollars of digital advertising offers insights into Amazon PPC Advertising versus Google Ads.

ppc-challenge

Social Media

social-media-spam

47% of Social Media Users Report Seeing More Spam

– HubSpot

 

Social media networks have made no secret of their efforts to fight the spread of spam on their sites. So, how have these efforts been paying off?

YouTube Now Displays Searchable Hashtags

– Search Engine Journal

 

YouTube now displays hashtags on videos that can help users search for and discover other videos about the same topics.

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