27 Mar 2015

The Weekly Measure: Lessons in Storytelling, Technical SEO Fundementals & Earning Links for Local Businesses

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

10 Reasons Why Small Businesses Should Invest More in Content Marketing

Pratik Dholakiya wrote an article on Search Engine Journal about investing in content marketing. He provides ten reasons this can be helpful for small businesses including that it can lead to increased brand awareness, solidify a position as an expert in a field and help educate someone on their own industry.

Storytelling Lessons From Kevin Spacey And House Of Cards

Michael Brenner shared an article on B2B Marketing Insider originally written by Chase Neinken about storytelling. Neinken utilizes quotes taken from Kevin Spacey’s keynote address at Content Marketing World 2014 to explain the importance of conflict, authenticity and the audience in the storytelling process. At the end of his article he provides a link to a video of further highlights from the speech.

Paid Search

4 Unconventional Ways To Do PPC Keyword Research

Melissa Mackey discussed unconventional PPC keyword research on Beyond the Paid. These methods include using competitor tools, Google News and Alerts, assist keywords and using PPC engine opportunities as negative keywords. She also provides bonus resources for discovering more keyword research tools at the end of her article.

How I Would Evaluate A PPC Agency’s Performance If I Were A Client

Pat East, CEO at Hanapin Marketing, posted on PPC Hero about how he would approach evaluating a PPC agency’s performance as a client. East reviews determining the right overall strategy for the account, how to measure growth, what a “homerun” looks like and deciding if a PPC agency is exhibiting the right behaviors.

Social Media

5 Reasons Why Every Business Must Embrace Social Media [INFOGRAPHIC]

On Social Media Today, Tara Lifland provided five reasons why businesses should embrace social media. To back up her claims, she shares an infographic created by Leverage New Age Media showing the benefits of social media sites such as Facebook, Twitter and Instagram.

6 Ways to Use Social Media to Learn From Your Competitors

how-to-use-social-media-to-learn-from-competitors Olsy Sorokina wrote about utilizing social media to learn from competitors on the Hootsuite blog. Sorokina lists six ways to achieve this goal including private Twitter lists, keyword monitoring, backlink monitoring, alerts, RSS feeds and search streams.


9 Key Points for Cleaning Up Your Online Reputation Nightmare Via SEO

Chris Silver Smith wrote about online reputation management in an article on Marketing Land. He lists nine points for utilizing SEO to help with online reputation repair.

3 Technical SEO Fundamentals You Shouldn’t Neglect

three-technical-seo-fundamentals-you-shouldnt-neglectHouston Barnett-Gearhart of Vertical Measures wrote about technical SEO. Barnett-Gearhart explains three important fundamentals that, if neglected, will negatively effect how sites move up the search engine result pages despite having high-quality content or strong earned links.

Link Building

Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West

On Search Engine Land, Mark Traphagen recapped a session from SMX West 2015 on creating link-worthy content. The session consisted of three experts, Kevin Mullet, David Christopher and Purna Virj, who shared their insights on creating and promoting content in ways to drive high quality links to sites.

11 Ways for Local Businesses to Get Links

Casey Meraz posted on the Moz Blog about link building for local businesses. Meraz shares eleven practical ways to earn links including sponsoring a meetup group, hosting a community event and building relationships with local influencers.

A 12-Minute Crash Course on Link Building (Ugh)

In an installation in the Rough Draft series by Rainmaker.FM, Demian Farnworth gives a twelve minute crash course in link building. Some of the topics Farnworth covers are the importance of high-quality links pointing to pages, the power of state government links and how to repurpose content to attract links.

Upcoming Events

March 31-April 1, 2015: ICON15 – Phoenix

March 31-April 2, 2015: Digital Summit – Charlotte, NC

April 7-8, 2015: GrowCo Inc Conference – Nashville, TN

April 13-16, 2015: NMV and NAB Show – Las Vegas, NV

April 20, 2015: Pubcon – Austin, TX

April 26-May 3, 2015: DigiMarCon Cruise – Carribean

May 12-14, 2015: Content Marketing Conference – Las Vegas, NV

May 13-14, 2015: Conversion Conference – Las Vegas, NV

May 19-21, 2015: SMX London