22 Jun 2018

The Weekly Measure: High-Quality Link Building, Email Snafus & Local SEO

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Content Marketing

1

The Main Reason Your Digital Marketing Campaign is Failing (And How to Fix It)

– Vertical Measures

 

Do you know why your campaign is failing? Mike Huber explains the main reason why companies fail at digital marketing and how you can find success!

What is Visual Content Marketing and How Can it Help Your Small Business?

– Small Business Rainmaker

 

These 12 visual content examples show how to make your small business inbound marketing strategy more effective.

2

Paid Media

3

How to Transfer Insights From Search to Social Campaigns

– Search Engine Watch

 

Get more from your paid search activity by transferring what you’ve learned to your social campaigns.

New AdWords Tools For Physical Store Advertising

– PPC Hero

 

Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.

4

Social Media

5

19 Social Media Metrics That Really Matter—And How to Track Them

– Hootsuite

 

This article identifies the social media metrics that really matter, why they’re important, and how to track them.

7 Steps to Creating Effective Social Media Reports

– Social Media Today

 

Social Media Today provides tips on presentation options and data tools to consider for social media reports.

6

Search Engine Optimization

7

6 Signs That Your Company Needs Local SEO Services

– Vertical Measures

 

Is your company winning the local SEO game? Local search is an incredible source of qualified visitors but only if you have first-page

Why Google’s RankBrain is the Best Thing to Happen to SEO

– SmartBug

 

RankBrain is changing the way marketer are doing SEO – and all signs this is a good thing.

8

Link Building

9

How to Get High-Quality Backlinks With the TRUST Formula

– ahrefs

 

Learn how David McSweeney used the TRUST formula to build high-quality links from USA Today, Yahoo Sports, FHM, and other top sites.

How Do You Exactly Qualify a High-Quality Link?

– Search Engine Journal

 

Are you using third-party software to identify high-quality link building opportunities? Don’t follow them blindly!

10

Email Marketing

11

The Guide to Permission-Based Email Marketing

– Infusionsoft

 

If you’re going to use email marketing to reach your customers, you need to ensure you have permission. Check out this guide to permission-based marketing.

How to Apologize After an Email Marketing Snafu

– Search Engine Journal

 

Are you experiencing an email marketing blunder? Campaign Monitor shares how to write a follow-up apology email with a concise subject line.

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