The Weekly Measure: Goldfish, Snapchat Streaks & Zero-Result SERPs
Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.
– Vertical Measures
Google favors long-form content and your audience wants it, so why aren’t you creating longer content that provides the most value?
What does the fire emoji mean next to someone’s name in Snapchat? Learn what a Snapstreak is, and why some teens are absolutely obsessed.
Search Engine Optimization
– Search Engine Land
Who needs the ten blue links when you have the answer? Google is hiding the organic listings from some search results.
To reveal the outreach strategies and content types specialists from different areas choose to achieve their link building goals, SEMrush surveyed 500 SEO and digital marketing professionals.
– Search Engine Journal
Content marketing remains the most effective way to earn links to support your SEO efforts. Here are 14 content-led link building tactics you can use based on your budget.
What kinds of emails should you send? How often should you send them, and what should they contain? Here are a few of the best examples of eCommerce follow-up emails and why they work so well.
– Campaign Monitor
Drive traffic and lift sales with email marketing. Campaign Monitor shares why email will be the glue that holds your digital marketing strategy together.
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About Zack Jones
You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."
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