29 Jun 2018

The Weekly Measure: Finding a Freelancer, Social Media Videos & Twitter Demographics

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Check out yesterday’s webinar recap!

10-Critical-Factors-Landing-Page

Check out the recap from yesterday’s
Content Marketing Webinar
with Arnie Kuenn

Content Marketing

1

Tips, Tools & Resources to Find Great Freelance Writers for Hire

– Vertical Measures

 

Discover the best ways to find excellent freelance writers for your next content marketing project. Learn about the latest tools and resources.

6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

– Content Marketing Institute

 

Explore six ways to use reviews in your content and how to avoid the pitfalls.

2

Paid Media

3

3 Big Ideas for Your Back-to-School PPC Strategy

– Search Engine Journal

 

If you have a product or service that fits the back-to-school market, it’s time to fine-tune your PPC plans for maximum benefit.

Beginner’s Guide to Creating DoubleClick Campaigns

– PPC Hero

 

Knowing how to advertise in a new platform can be intimidating. This guide will walk through a step-by-step process of how to create campaigns in DoubleClick.

4

Social Media

5

Social Video: How to Get More Views and Engagement

– Infusionsoft

 

Video is an important aspect of social media marketing. Learn how to increase engagement on your social media videos.

Top Twitter Demographics That Matter to Social Media Marketers

– Hootsuite

 

An understanding of Twitter demographics is key to connecting with an audience who is ready and waiting to read and engage with your Tweets.

6

Search Engine Optimization

7

The Minimum Viable Knowledge You Need to Work with JavaScript & SEO Today

– Moz

 

Having a baseline of knowledge when it comes to JavaScript and SEO is necessary these days, but it can be an intimidating subject.

Ecommerce Website Redesign: A Technical SEO Checklist

– Search Engine Journal

 

Redesigning an e-commerce site? Don’t lose authority or search traffic. This checklist will help you avoid the most common SEO pitfalls during your redesign.

8

Email Marketing

9

6 Great Email Lessons From the GDPR Deluge of 2018

– Content Marketing Institute

 

Learn (or relearn) the six do’s and don’ts of email marketing sparked by the recent great GDPR compliance inbox stuffing.

Email Best Practices: How to Send Emails Your Subscribers Will Love

– HubSpot

 

Discover 13 email marketing best practices from marketing expert, Jamie Turner, and how these tips can help you generate more leads from your email marketing campaigns.

10

Self Improvement

11

4 Project Management KPIs and Metrics that Prove Business Success

– Vertical Measures

 

Monitoring project management KPIs allows you to naturally have more insight into areas of improvement, resulting in continued success.

The 7-Minute Guide to Getting Started With Google Tasks

– HubSpot

 

Learn how to get started with Google Tasks in just seven minutes, on your desktop or phone. With the new Google Tasks, you’ll be more productive and organized than ever.

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