16 Jun 2017

The Weekly Measure: Content Unicorns, Kick-Ass Titles & Negative SEO

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields.

Check out our latest webinar

Navigating Between What Google Says vs. What Google Does with Jim Bader


Content Marketing

Using Influencer Marketing Throughout the Digital Buyer’s Journey

– Vertical Measures


Using influencer marketing at each stage of the buyer’s journey creates a more holistic content amplification approach – here’s how.

Influencer marketing and the buyer's journey

How to Create Content Unicorns and Ignore the Donkeys

– Act-On


Larry Kim believes one metric can tell you whether you have a content unicorn or a content donkey. Read the post to find what it is.

Statistics Prove These Content Headlines Get Results

Mike Giannulis


Use these high performing headlines to increase click-throughs and conversions. Best part: these are backed by statistics!


Paid Search


Bing Ads Introduces In-Market and Custom Audiences Targeting

– Search Engine Journal


Bing Ads is releasing two new features via a pilot program that are designed to help advertisers reach their ideal customers.

Don’t Pause that Keyword Until You’ve Analyzed These 4 Metrics

– Clix Marketing


How do you know when to pause a keyword? Here’s 4 metrics you’ll want to review before you pull the plug.


Social Media


10 Quick Social Media Ad Writing Tips From an Expert

– Hootsuite


Good copywriting is necessary any ad’s success, but when you’ve got hundreds of tasks on the go, it can be difficult to give it the attention it deserves.

How to Build a Successful Social Media Marketing Plan

– Social Media Examiner


Wish you had a better plan for your social media marketing initiatives? Discover how to pursue and track your progress for 4 social media marketing goals.


Search Engine Optimization


How to Target Multiple Keywords with One Page – Next Level

– Moz


In this edition of our educational Next Level series, you’ll learn an easy workflow for researching and targeting multiple keywords on one page. Read on and level up!

How to Guard Against Negative SEO

– Search Engine Journal


Negative SEO is a legitimate danger. You can lose organic search visibility and revenue. Here’s how to defend against negative SEO.


Link Building


The Role of Traditional Public Relations in SEO

– Search Engine Land


Modern link building relies on a traditional public relations approach. Columnist Jeremy Knauff and PR expert Cheryl Snapp Conner share insight on how to achieve success in this critical area.



How to Write Catchy Headlines and Blog Titles Your Readers Can’t Resist

– Hubspot


Here’s our formula for how to write a headline or blog title your readers can’t help but click.

The Impact of Outlook’s Focused Inbox for Email Marketers

– Campaign Monitor


Organize your emails with Outlook’s focused inbox. Campaign Monitor shows how Outlook email will help your marketing campaign and organize chaotic inboxes.