13 Mar 2015

The Weekly Measure: Content Marketing Culture, Social Media Tools & Creating Links Through Infographics

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

How To Create A Content Marketing Culture At Your Company

create-content-marketing-culture-company CEO of Vertical Measures Arnie Kuenn posted on Marketing Land about creating a content marketing culture at a company. Kuenn advises to begin the creation process by convincing your boss, getting everyone on the same page, investing in the vision, enabling and encourging the team, rewarding partcipants and practicing what you preach.

How to Budget for the True Costs of Content Marketing

create-content-marketing-culture Joel Klettke posted on the Demand Media blog about budgeting for content marketing. He offers explanations on what to expect for the costs of research, strategy, creation, reporting and measurement.

Content Marketing Isn’t Really about Content At All

content-marketing-isnt-really-about-content-at-allQuinn Whissen of Vertical Measures wrote an article about proper implementation of content marketing strategy. Whissen begins by explaining why content marketing is hard before discussing the importance of making it a business priority, gathering the proper people for the job, setting down processes and what everything all comes down to.

Paid Search

How Friendly Is Your Mobile PPC Presence?

Diana Anselmo wrote about determining mobile PPC friendliness. Anselmo discusses five PPC tactics to help bring mobile prescence to the forefront.

3 Times Failing to Prioritize PPC Goals Can Hurt Your Business

Michelle Morgan posted about failure to prioritize PPC goals on the Clix Marketing Blog. She shares three instances that this can hurt businesses including differing goal values, inverse goal relationships and account manager paralysis.

Social Media

Social Media 101: How to Create Engaging Content

Jessica Davis explained how to create engaging content on social media in an article on Search Engine Journal. Davis provides six steps such as knowing thy audience, being consistent and engaging through engaged employees.

44 Social Media Tools Recommended by the Pros

forty-four-social-media-tools-recommended-by-pros Cindy King shared forty-four social media tools recommended by forty-four social media pros, including Vertical Measures CEO Arnie Kuenn, on Social Media Today. These tools are intended to enhance social media marketing efforts and simplify marketing tasks.


The 7 Must-Have SEO Reports to Meet Today’s Search Optimization Challenges

Susan Kuchinskas listed seven reports necessary for meeting today’s SEO challenges on Search Engine Watch. This list of must-have SEO reports covers initial reports, ongoing weekly reports, and post campaign reports.

How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse?

how-much-traffic-will-websites-loseBryan Meunier posted about Google’s upcoming April mobile-friendliness update. Meunier explains how to estimate the lost traffic impact this update will have on websites.

Link Building

Linkable Content Brainstorming: From SEO Keywords to Proven Content Topics

The Citation Labs team posted on the Citation Labs blog about brainstorming linkable content. They outline their process for finding content topics from SEO keywords and then testing these topics. They also provide a link to their “Linkable Content Brainstormer Spreadsheet.”

How to Leverage Infographics to Generate Links and Social Signals

how-to-leverage-infographics-to-generate-linksMarcela De Vivo wrote an article on Search Engine Watch about leveraging infographics to generate links. De Vivo goes over creating content strategy around an infographic, leveraging blogger outreach and amplifying content placement.

Upcoming Events

March 16-18, 2015: Content Marketing World – Sydney, Australia

March 17-18, 2015: SMX Munich – Munich

March 19-20, 2015: Content Marketing World – Singapore

March 23-25, 2015: Intelligent Content Conference – San Francisco

March 25-27, 2015: Social Media Marketing World – San Diego

March 31-April 1, 2015: ICON15 – Phoenix

March 31-April 2, 2015: Digital Summit – Charlotte, NC