11 Aug 2017

The Weekly Measure: CMWorld Guide, Linkable Assets & Facebook Followers

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization, email marketing and link building industry updates.

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The ABCs of Persuasive Copy with Nancy Harhut

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Content Marketing


The Ultimate Guide to Content Marketing World 2017

– Vertical Measures


Content Marketing World will be in session from September 5-8. Join some of digitals best speakers and experts for insight-packed sessions, and then take in all that Cleveland has to offer.

Comedy Pro Reveals How to Bring Funny to Content

– Content Marketing Institute


Learn why businesses need to use humor in their content and take one step to exercise your own comedic creativity.


Paid Search


Google AdWords Ads to Undergo Significant Makeover This Month

– Search Engine Journal


Google has announced its AdWords ads will undergo one of the most significant makeovers in recent memory later this month.

Using Facebook Power Editor To Save Time

– PPC Hero


Use these tips to help improve your speed and efficiency when making Facebook ads.


Social Media


How to Grow Your Facebook Following: A 6-Step Plan

– Social Media Examiner


Learn to grow a specialized audience on Facebook by including interests that are related to your products in your ad targeting.

Using Twitter Polls to Boost Audience Engagement

– Hootsuite


Learn how Twitter polls can help you engage with your audience while providing valuable insights.


Search Engine Optimization


16 of the Best Landing Page Design Examples You Need to See in 2017

– STAT Search Analytics


How do you convince your visitors to convert on your website in 2017? Get inspired by these 16 brilliant landing page design examples.

Google Has an Organic Quality Score that SEOs Need to Optimize For

– Moz


In today’s Whiteboard Friday, Rand examines this theory inside and out, then offers some advice on how one might boost such a score.


Link Building


What is a Linkable Asset and Why Does It Attract Links?

– Search Engine Journal


Linkable assets are a key part of growth for a backlink profile. Learn more about the different types, cost and why they are effective for attracting links.

How to Find Your Competitor’s Backlinks – Next Level

– Search Engine Land


In this post intended for SEO beginners, Brian Childs shows you how to find linking opportunities by identifying and studying your competitors’ backlink profile.




7 Opportunities Perfect for Building and Using Email Templates

– Campaign Monitor


Build and send emails in minutes. Campaign Monitor shows how to insert your branding into email templates to produce professional emails that get results.

7 Tips to Boost Lead Nurturing Email Results Immediately

– Marketing Insider Group


Marketing Insider Group shares seven tips you can use boost your email lead nurturing results immediately.