15 Jun 2018

The Weekly Measure: Boring Link Building, Google Ads Update & Avoiding Fake News

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Content Marketing

1

How to Protect Your Content’s Credibility in an Era of Fake News

– Vertical Measures

 

In a day when bazillion sources are available at your fingertips and fact-checking takes mere seconds – there’s no excuse for misrepresenting facts.

GDPR: The Biggest Gift to Content Marketers in a Decade

– Content Marketing Institute

 

GDPR is the biggest opportunity in a decade for content marketers to become strategic.

2

Paid Media

3

Google Updates ‘Ad Settings’ to Allow Users to Turn Off Targeting Signals

– Search Engine Land

 

Google is also extending ‘Why this ad?’ notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner websites and apps.

How to Use Facebook Ads to Distribute Your Content

– Content Marketing Institute

 

Don’t hit the publish button and have nothing happen. Consider Facebook ads as a powerful tool in your content promotion.

4

Social Media

5

Instagram Decides Not to Alert Users When Screenshots Are Taken

– Search Engine Journal

 

Instagram confirmed it has decided against the idea of alerting users when a screenshot is taken of their story.

The Definitive Guide To Leveraging Social Media for Online Sales

– Kissmetrics

 

To help you increase sales for your business, Kissmetrics shows you how to use social media to drive sales.

6

Search Engine Optimization

7

A Guide to HTML and Meta Tags in 2018

– Search Engine Watch

 

To help bring you up to speed, SEW produced an updated guide for 2018, focusing on clearing up some of the confusion around HTML & meta tags.

Google Clears Up Confusion Around Mobile-First Indexing

– Search Engine Journal

 

In response to confusion surrounding mobile-first indexing, Google published a series of tweets clearing up the most common misunderstandings.

8

Link Building

9

The Top 100+ Link Building Resources in 2018

– Vertical Measures

 

Ready to immerse yourself in the world of link building? Here are over 100 links to the best resources on link building training, blogs, tools, and more.

Building Links in Really Boring Industries

– Search Engine Land

 

Jeremy Knauff walks us through his process for creating a successful link-building campaign for even the dullest of sites.

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