02 Aug 2013

The Weekly Measure: August 2, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, and we look forward to reading your work, posting the best, and helping you stay connected every week.


5 Tips for Creating Content That’s Educational – and Unforgettable

Your content should be memorable and catchy, but also provide some educational quality. Barry Feldman will show you how in this article from The Content Marketing Institute.

“Our job isn’t just to deliver knowledge. Our job is to remove the boredom so often associated with learning, and to make our lessons unforgettable.” – Barry Feldman

How to Generate Content Ideas for Your Business

Many people complain about how hard it is to come up with enough content ideas to properly fill an editorial calendar. In this video, Arnie Kuenn of Vertical Measures takes viewers through a road map of content creation strategy.
Perfect Facebook Posts Infographic

Infographic: How to Create Perfect Social Media Posts

Another valuable article about infographics, this post by Kristin Piombino on ragan.com offers excellent tips for designing specifically for social media sharing.

Beyond The Blog Post: Alternative Types of Content

Blogging isn’t the only way to put content on the web. Vertical Measure’s Maggie Walsh takes readers through some creative alternatives to blogging that still equal great content.

What Makes An Infographic Bad & How To Make It Better

Infographics are finding success in marketing efforts, but poor planning and design failure can really put a damper on share-ability. Erin Pritchard of Vertical Measures shows you how to better your design, using (what else?) an infographic.


PPC Back-To-Basics – Understanding Key Performance Indicators

If your company is considering PPC advertising (and you probably should be!), Simone Schuurer of Bing dishes out some worthy advice on judging your campaign’s performance.

PPC Defense: Don’t Let These 7 Factors Damage Your Performance

Once you have a PPC campaign established, this article can offer some words of wisdom on factors that can damage your campaign performance. Joseph Kershbaum of Search Engine Watch gives readers 7 factors to examine in their own campaigns.

“One of the most popular phrases in football is that “defensive wins championships. Same goes for managing PPC campaigns.” – Joseph Kershbaum

Maximizing the Synergy of Paid Search & Social

Josh Dreller discusses the partnership of paid search and social in this Search Engine Land article, offering readers insight into boosting their own PPC campaigns, socially.


Is Social Media A Career?

For professionals working in social media, this article is a nice pat on the back, highlighting the importance of qualified social media experts in internet marketing. It’s more than just ‘sharing’ and ‘liking,’ and Carrie Kerpen opens the discussion in this Forbes article.

Anatomy of a Bad Facebook Post

The Anatomy of a Perfect Facebook Post

Facebook has an irrefutable reach to consumers, and this post on QuickSprout gives readers excellent insight into what kind of post can grab the most attention. By comparing a good post versus a bad one, this article will have you being ‘shared’ in no time.

50 Inspiring Quotes from 50 Top Social Media Power Influencers

Social media nowadays is one of the greatest influences in marketing, and this article compiles the words for wisdom from 50 of the top players in the social media game. Not only inspiring, this Kissmetrics article also gives out advice for anyone looking to boost their social media prowess.

 “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor

4 Ways to Create Successful Social Media Content

The quality of social media content is just as important as blog posts, white pages and articles. On Marketing Land, Arnie Kuenn discusses 4 methods of creating social media content that can be successful for your brand.

4 Ways Marketers Can Use Facebook Hashtags

Facebook’s implementation of hashtags offers wonderful possibilities for marketers, but only if it’s being done correctly. This Social Media Examiner article by Andrea Vahl offers great tips and advice for hashtagging your way to marketing greatness.


SEO Cocitation Considerations and What It Means to Your Small Business

Amanda DiSilvestro pens this article on the Search Engine Journal, and offers a great explanation of cocitation and what it can mean for you as a small business strategy.

Beyond PageRank

Beyond PageRank: Five Alternative Factors for Evaluating Outreach Prospects

Rather than just relying on page rank as an evaluative tool, this Moz article, by Will Stevens, gives five other possibilities for assessing outreach efforts, because “many people still see volume of links acquired as the ultimate measure of success and care little for anything else.”

Hotel SEO and Beyond: How to Optimize For Hotel-Related Google Search Queries

Geared specifically to those in the hotel and tourism business, Aleh Barysevich’s Search Engine Journal post gives good advice for optimizing your hotel for better Google search results. It also breaks down Hotel Finder and how it can help, or hurt, your hotel business.

5 Ways to Prove to the Client that the Traffic Will Come

Internet marketing efforts do not prove themselves successful overnight, and this Moz article, written by James Harrison, demonstrates a few ways to show the client that your marketing efforts are viable and that their money is being smartly invested.

Optimizing Website Content: How to Fix What You’re Doing Wrong

Great content can’t find a successful place on the internet if it’s not properly optimized, and Arnie Kuenn explains what you’re doing wrong and how to fix it in this Content Marketing Institute article.

“ What is the point of creating content that’s useful if your target audience won’t find it?” – Arnie Kuenn


Competitive Link Analysis: Link Intersect in Excel

Creating a competitive analysis is one of the most important tools in an SEO strategy, and this post by Mihai Aperghis on The Moz Blog give great advice on how to use the Moz Link Intersect tool in Excel to perform your own competitive link research.

“ If you have a small SEO business like I do (or are a freelancer) and can’t really afford a developer to build your own tools yet, Excel might be one of the most useful software at your disposal.” – Mihai Aperghis

Link Building Outside The Box: Outreach & Content Refreshing

Kerin Foster prompts marketers to think outside the box in their link building endeavors in this clever article from Search Engine Land. In addition to offering good advice on new ways to build links, this article also gives tips on updating link-building methods to accommodate recent changes in algorithms and regulations.

7 Ways To Get Links When Launching A New Website

This article from Search Engine Land is the perfect place to start if you are starting a new website and need some links. Erin Everhart outlines 7 different ways to acquire links and build web presence.

Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases

Part of the internet marketing success game is staying up-to-date on and abiding by Google’s rules of fair play. This Barry Schwartz article on Search Engine Land offers wisdom on safe posting regarding press releases.


  • Ana Hoffman Aug 06, 2013

    Love the new series, Laura; it’s always nice to have someone else do the heavy lifting of finding great posts to catch up on.

    Added VM to my list of blogs that publish round-ups: http://www.trafficgenerationcafe.com/link-roundups/

  • Mihai Sep 26, 2013

    Awesome stuff Laura! Thanks for the mention, can’t believe someone actually quoted me! It’s a real pleasure to be featured here.